Jess partners with Adidas
Adidas has welcomed the most successful paddler in history and Lampoon Group represented athlete, Jess Fox to the Adidas family.
Jess joins the brand’s portfolio of international sports friends including cricketing icon, Ellyse Perry and basketball star, Liz Cambage.
This announcement comes in the lead up to Fox’s Tokyo Olympic campaign.
Jess became the seventh Aussie to officially join the Australian Olympic Team when she won the 2019 overall World Cup titles and medalled at the 2019 World Championships in both C1 and K1 events.
Jess said of the partnership:
“I’m extremely proud to be partnering with Adidas Australia and being involved with a brand that has such a deep-rooted connection to sport. Adidas has a broad and diverse sports portfolio and continue to push the boundaries – I can’t wait for what’s to come with the three stripes family.”
Jess Fox’s Manager and CEO of Lampoon Group, Josh White commented,
"We're thrilled to see Jess partner with Adidas. As Jess' profile continues to grow, so does the strong commercial interest in her. Adidas is committed to increasing the visibility of women and young girls in sport, and it was important for Jess to partner with a sportswear brand she not only loves, but one that amplifies the success and contribution of women in the sporting landscape. We are excited to see this partnership come to life."